A well-known pet retailer in Harmony, California, has unveiled its newest marketing campaign. With this initiative, Pet Meals Specific goals to assist shelters and rescue organizations cope with the excessive inflow of kittens. The marketing campaign is known as “Kitten Season” and is an annual marketing campaign that lasts for a month. 

Pet Meals Specific Kitten Season marketing campaign will assist felines discover foster and endlessly houses

Pet Meals Specific is specializing in aiding 83 non-profit rescue and shelter organizations with the marketing campaign, as Enterprise Insider stories. Moreover, they’re inviting individuals to participate within the marketing campaign. People can go to their internet web page, or any of the 66 Pet Meals Specific shops between April 1 and 28. 

They advocate three important methods to assist the hundreds of California kittens looking for new houses. Folks can both undertake a kitten from an area rescue or shelter, foster a kitten, or donate to native rescues and shelters.

As well as, Megan Kniepkamp, Pet Meals Specific’s Neighborhood Supervisor, shared her ideas concerning the marketing campaign. She mentioned, “Kitten season places critical pressure on California’s animal rescue community from April via November.” Persevering with, she added, “The only largest approach to assist is by fostering. Each pet in a foster dwelling signifies that two lives are saved: the pet within the foster dwelling and the pet who takes their place within the shelter.” 

Furthermore, the retail retailer’s Kitten Season marketing campaign gathered and donated over $217,430 price of merchandise to native rescues and shelters in 2023. In addition they supply complimentary sources and sensible “Tips on how to Foster” recommendation for kitten fosters via their weblog, “The Pet Proprietor’s Handbook.”

Moreover, Kitten Season represents simply certainly one of a number of impactful neighborhood applications run yearly by Pet Meals Specific. Their different campaigns embrace Fill the Meals Financial institution, Pet Honest, and Vacation Purchasing Spree. In 2023, via these initiatives, the corporate supplied over $1.3 million in monetary help and facilitated the adoption of quite a few pets, starting from tiny kittens to beloved senior canines.